Whisper White Card Stock is being replaced with Basic White

Whisper White has been a Stampin’ Up!® staple for so long. I love it and I know you love it, too. SU is sad to announce that the supplier’s mill producing the Whisper White cardstock has permanently closed due to impacts from the COVID-19 pandemic. Unfortunately, they weren’t given much notice on this closure. This means that the technology unique to this particular supplier is now unavailable to SU and they can no longer offer the Whisper White cardstock and related products, such as Whisper White Note Cards & Envelopes. Please note that this won’t affect any of the other cardstocks, this only affects Whisper White.

Even though this decision was out of Stampin’ Up!® control, they jumped right into action to find the best replacement paper possible. SU has dedicated many hours to source and test alternative cardstock options from several suppliers to find the perfect fit that still maintains the Stampin’ Up!® quality you know and trust. They are happy to share that they have found a winner for the new cardstock, Basic White!

What does this mean for you?

With Whisper White going out of production, this means a number of Whisper White products will be affected. Below is a list of all products that will be replaced with the new Basic White cardstock. These items are now available while supplies last with an order limit of 2 per item per order. You can Click here to shop now 

• Whisper White 12" x 12" Cardstock (124302)
• Assorted Memories & More Cards & Envelopes (149710)
• Whisper White Note Cards & Envelopes (131527)
• Whisper White 3" x 3" Envelopes (145829)
• Whisper White 8-1/2" x 11" Cardstock (100730)
• Whisper White 8-1/2" x 11" Thick Cardstock (140272) - SOLD OUT
• Whisper White Medium Envelopes (107301)

The new Basic White products will become available to purchase as soon as Stampin’ Up!® has them in stock. This means that some Whisper White and Basic White products may be available at the same time. Additionally, due to the nature of sourcing, some Basic White products may not be available before the Whisper White products sell out. Please know Stampin’ Up!® is working on getting these products available to you as fast as possible.

SU is working to tackle all necessary alterations, but you may still see the name Whisper White on some of the non-cardstock product labels, catalog, and marketing material for a while. Stampin’ Up!® will be working on a rolling change to address this.

Stampin’ Up!® created a printable flyer with all the new Basic White product information in one place. They also have a video message addressing some potential concerns that you may have. This video goes over a comparison of Whisper White to Basic White so you will know what to expect with this change. You can watch the video here.

It’s always hard to say goodbye, but I am excited about the new Basic White product line and  encourage you to try it out when it becomes available! I will keep you updated on when it becomes available.